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Direct response short-form TV advertising is bought by senior media, a financial and analytical professional with 20 years of DRTV experience. He uses financial rigor, analysis, and experience to buy discounted short-form preemptible media.

 

Our aim is to cost-effectively acquire customers through short-form TV advertising.  Our media buying process incorporates the following:

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• Data analysis

• Develop a media buying plan

• Decide which stations to buy

• Dayparts and rotations 

• Decide the Price to Pay/spot

• Insertion buy orders

• Media analysis and reporting 

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